FOND needs U.
Social project

Alexander М., Kseniya К.
Create visual identity for FOND.

FOND finds young talents and gives them the opportunity to prove themselves, provides a powerful impetus on their creative path. Identity appeals primarily to the FOND target audience: those who need this momentum. Therefore, the letter U (You) became a key design element, while the word FOND acts as a background. The idea is built around the integration of the letter U in the logo and copywriting.

A bright and stylish concept, filled with meaning: you are at the forefront of FOND, FOND is looking for you, you can change everything. The letter U has become a recognizable element, and the overall style accurately reflected the essence of FOND.

The winner of the Russian
qualifying round of Young Cannes Lions 2019