FOND needs U.
Social project

Alexander М., Kseniya К.
Design
2019
Brief
Create visual identity for FOND.

Solution
FOND finds young talents and gives them the opportunity to prove themselves, provides a powerful impetus on their creative path. Identity appeals primarily to the FOND target audience: those who need this momentum. Therefore, the letter U (You) became a key design element, while the word FOND acts as a background. The idea is built around the integration of the letter U in the logo and copywriting.

Result
A bright and stylish concept, filled with meaning: you are at the forefront of FOND, FOND is looking for you, you can change everything. The letter U has become a recognizable element, and the overall style accurately reflected the essence of FOND.

The winner of the Russian
qualifying round of Young Cannes Lions 2019