Children ask
Social project

Albert G., Fedor Kh.
Digital
2019
Brief
Draw public attention to the dangerous spread of the AUE movement and the troubles kids get into because of it.

Solution
Children are afraid to tell adults what they are worried about, instead they seek answers on the Internet. Idea: to formulate their worries in the form of requests in Yandex search engine and show it on the main page.

Result
An additional block appears under the Yandex search bar: "Children ask." And an example of a search query related to AUE. The link leads to a special project website where adults can learn about the dangers of AUE.

The winner of the Russian
qualifying round of Young Cannes Lions 2019