Brand New
Waste Recycling
Social project

PR
2019
Brief
Draw attention of people and large retailers to the problem of separate waste collection and recycling.

Solution
All the large retail chains have reserved various colors for their brands: Pyaterochka and Magnit are red, Dixi is orange, Perekrestok is green. The idea is for them to use these colors as color codes for various types of waste during the campaign, and to accept the corresponding waste from customers for recycling.

Result
A large-scale PR campaign with the participation of all big retail chains, in which customers take part too. Couriers not only deliver goods, but also pick up garbage prepared by the customer in advance. When going to the nearest store, buyers know what garbage to bring there.