Threaller
Social project

Kristina I.
PR
2019
Brief
To draw public attention to the dangerous spread of the AUE movement and the troubles kids get into because of it.

Solution
To some it may seem that the crimes committed by followers of the AUE movement are not happening in reality, but in some kind of a scary movie. The solution is to imagine what kind of movie it would be.

Result
To develop posters, a trailer, native articles and advertisements on Kinopoisk about a film that does not exist. Thus, to show that reality is sometimes much worse than what a movie can show.