To draw public attention to the dangerous spread of the AUE movement and the troubles kids get into because of it.
To some it may seem that the crimes committed by followers of the AUE movement are not happening in reality, but in some kind of a scary movie. The solution is to imagine what kind of movie it would be.
To develop posters, a trailer, native articles and advertisements on Kinopoisk about a film that does not exist. Thus, to show that reality is sometimes much worse than what a movie can show.